Case Study: Harmony Community boosts qualified website traffic with Cityblock Agency

Harmony Community boosts qualified website traffic with Cityblock Agency in 2019

The customer, Harmony Community, a lake community development near Calgary, partnered with Cityblock Agency to improve its digital and content management. Their challenge was to increase qualified website traffic and showhome visits for its builders by generating awareness and buyer interest centered around a lifestyle of strong community and rich amenities.

Cityblock Agency developed a comprehensive content strategy to position Harmony as an innovative and progressive community. This new content was rolled out through a multi-tier digital marketing PPC campaign. The vendor successfully fostered community growth and project success by reimagining the digital program to resonate with the target audience.

Harmony Community