Case Study: Zoetis enhances animal health product demos with AR solutions from CitrusBits

Zoetis rolls out AR sales demos to 45 countries with CitrusBits

CitrusBits partnered with Zoetis, a global leader in animal health and the world's largest producer of medicine and vaccines for animals. The challenge was that Zoetis's sales reps could not physically transport large, heavy diagnostic equipment for in-person demos, making it difficult to sell these significant machines to potential customers sight unseen.

CitrusBits developed an augmented reality solution featuring hyper-realistic and medically accurate 3D models of the equipment. The solution included detailed animations and could be activated on any flat surface. As a result, CitrusBits delivered three AR experiences that debuted at a major trade show, generating significant buzz. The innovative sales tool was then rolled out to hundreds of Zoetis sales reps nationwide with the expectation of elevating their sales success.

Zoetis