Case Study: Rubio’s achieves a more engaging mobile ordering experience with CitrusBits

Rubio’s boosts Average Order Value with CitrusBits

Rubio's, a restaurant chain with over 140 locations specializing in Baja-inspired cuisine, faced the challenge of a generic and limited mobile app user experience. Their previous white-label solution lacked personality and a seamless ordering process. They partnered with the vendor CitrusBits to redesign the application from the ground up and create a more engaging digital experience.

CitrusBits developed a custom mobile app for both iOS and Android using React Native, integrating loyalty and online ordering systems. The solution featured a vibrant new design that reflected the Rubio's brand, streamlined navigation, and a simplified ordering process. As a result, Rubio's received overwhelmingly positive customer feedback, a rise in Average Order Value, and an app that exceeded all client expectations.

Rubio’s