Case Study: Pelican Water boosts repeat purchases and mobile sales with CitrusBits

Pelican Water launches mobile app in 2 weeks with CitrusBits

Pelican Water, a residential brand of global water treatment leader Pentair, challenged CitrusBits to develop a mission-critical ecommerce mobile app. The goal was to create a tool that would allow customers to easily identify their products, access user resources, and purchase water filters and accessories.

CitrusBits designed and developed the app, incorporating an NFC scanner for easy product identification and integrating with Pelican Water's existing ecommerce backend. The solution included frictionless mobile payment options. The results were significant, with Pelican Water seeing a large number of return customers using the app within two weeks of launch. CitrusBits' work led to measurable increases in average order size and order frequency, driven by the easy mobile replenishment system.

Pelican Water