Case Study: PremierTox achieves high-touch customer service during geographic expansion with Citrix solutions

PremierTox maintains high-touch service during geographic expansion with Citrix solutions

PremierTox Laboratory, a Kentucky‑based reference lab with about 200 employees and satellite labs in Tennessee and Texas, prides itself on high‑touch service—monthly on‑site visits, after‑hours support and customized testing—while rapidly expanding into new states and competing with much larger labs. Its rural footprint and growth plans made it essential to find remote collaboration tools that preserved personalized customer relationships, enabled training and support, and reduced the need for constant travel.

PremierTox deployed Citrix solutions—GoToMeeting (with HDFaces), OpenVoice, GoToTraining, GoToAssist and ShareFile—to run instant meetings, deliver video presentations, train staff remotely, provide nationwide IT and customer support, and share large secure files. The result: sustained high‑touch service during expansion, lower travel costs, faster onboarding and training, effective remote customer demonstrations (including successful trials supporting customers across state lines), and a small IT team able to support users nationwide.

PremierTox

Steve Klipp

Executive Vice President – Commercial Operations