Case Study: Nudie Jeans achieves secure, high-performance global app access with Citrix XenApp on Azure

Nudie Jeans extends access to applications across continents using XenApp in the cloud

Nudie Jeans, a Swedish sustainable denim brand, shifted from distributor-led sales to direct global operations and needed secure, low-latency access to corporate systems for staff in Europe and the United States. Distance-caused latency made U.S. employees slow and unproductive, preventing timely order processing and up-to-date sales records.

Working with Citrix partner Xenit, Nudie deployed XenApp on Microsoft Azure with a mirrored Gothenburg database and NetScaler Gateway for role-based secure access. The cloud solution centralized apps and data, eliminated performance issues, let employees use any device, reduced U.S. server costs, and is easily managed from Sweden—providing up-to-date sales visibility and a scalable model for future expansion.

Nudie Jeans

Martin Sandklef

IT Coordinator