Case Study: Lindex achieves an award-winning, seamless omnichannel shopping experience with Citrix NetScaler

Lindex creates award-winning shopping experience with Citrix

Lindex, a Swedish fashion retailer with 490 stores across 18 countries, faced a growing e‑commerce business running on a legacy platform that struggled with peak traffic and threatened the seamless omnichannel experience customers expect. The company needed a way to prevent site outages and maintain a consistent customer journey while its online demands increased.

Working with Citrix and partner Xenit, Lindex deployed Citrix NetScaler to implement a smart queuing and load‑management solution that holds excess visitors with a clear message, stabilizing the site and connecting stores to online orders. The result was a smoother customer experience, secure remote access for staff, two OmniChannel Retailer of the Year awards, and the breathing room to design a next‑generation e‑commerce platform with NetScaler as a core, future‑proof component.

Lindex

Florian Westerdahl

CTO