Case Study: MoneySuperMarket preserves SEO and boosts customer experience with Citrix NetScaler

Improving business effectiveness and building customer loyalty

MoneySupermarket.com, one of the UK’s top price‑comparison sites, depends on a fast, reliable web experience to protect its revenue and search engine investments. The challenge was to deliver fresh, responsive services and scale for heavy traffic without losing the equity of older URLs—avoiding 404 errors that would frustrate users and damage search rankings—while maintaining stability and uptime.

The company deployed Citrix NetScaler (SDX) load‑balancing appliances to handle 180 million requests per week across 200 services and implemented about 1,000 URL rewrite rules to redirect obsolete pages, minimize page load times and white‑label third‑party services. The result was preserved SEO equity and fewer lost customers, a smoother user journey, reduced server requirements and operating costs, and expanded use of NetScaler into back‑office systems while trialing XenDesktop for desktop virtualization.

MoneySuperMarket

Neal Garman

Head of Infrastructure Engineering