Case Study: IDS (independent software vendor) achieves rapid, cost‑efficient growth and virtual customer engagement with Citrix

IDS virtualizes customer engagements with Citrix solutions

IDS, a Bethesda-based independent software vendor of about 20 employees, develops PN3 solutions that integrate with systems like Microsoft Dynamics and are offered hosted or on‑premise. As its customer base grew, the company needed web-based tools to support dispersed teams and to deliver marketing, demos, remote implementation, training and technical support without costly travel while keeping professional services scalable.

IDS implemented Citrix tools end-to-end—GoToWebinar for marketing, GoToMeeting for demos and internal collaboration, GoToTraining for customer instruction, GoToAssist for remote support, and ShareFile for secure code and documentation sharing. The result was rapid growth without proportional increases in staff or cost, lower implementation expenses, a steady pipeline of qualified leads from webinars, centralized secure file access, and streamlined business processes through a single vendor.

IDS

Derrick Hicks

Principal