Case Study: Vogue achieves 18% lift in purchase intent with CitizenNet's split-test polling

Vogue’s Branded Content Campaign Increases Purchase Intent by 18%

Vogue ran a social branded-content campaign with an online clothing rental service and needed to know whether the advertising actually increased purchase intent. Because the campaign didn’t meet Facebook’s brand-lift spend threshold and pixel/engagement metrics couldn’t capture upper- and mid-funnel impact, Vogue engaged CitizenNet to provide an alternative measurement approach.

CitizenNet implemented split-test polling across Facebook and Instagram Stories by running two audiences (one exposed to the branded content and one not) and serving the same thumbs-up/thumbs-down poll asking “Will you use [online clothing rental service]?” The difference between groups showed an 18% lift in purchase intent for the exposed audience, demonstrating CitizenNet’s split-test polling as an effective way to quantify branded-content impact.

Vogue