Case Study: Luxury Department Store achieves 20X ROI through Branded Content with CitizenNet

Luxury Department Store Achieves 20X ROI through Branded Content

Luxury Department Store partnered with CitizenNet to drive Instagram clicks and accessory sales through a branded-content campaign with Vogue, while avoiding a full pixel share for privacy. The customer sought a way to measure campaign-driven conversions without exposing all site pixel data, and CitizenNet supported the effort using Instagram advertising and audience solutions (including Predicted Affinity) alongside Condé Nast’s Spire capabilities.

CitizenNet implemented a three-audience targeting strategy—CitizenNet’s Predicted Affinity, Condé Nast Spire audiences, and third‑party Facebook interest targeting—and used a limited pixel share that only exposed campaign-driven conversions. The campaign generated $9M in purchases, delivered a 20X ROI (exceeding target by 660%), beat link click goals by 25%, and showed CitizenNet’s Predicted Affinity produced the highest average purchase value while Condé Nast’s Spire drove the best ROAS.