Case Study: Live Nation Clubs & Theatres achieves 56% lower cost-per-ticket and 38% more ticket sales with CitizenNet

Live Nation Clubs & Theatres - Customer Case Study

Live Nation Clubs & Theatres, a division of Live Nation Entertainment that owns over 60 U.S. venues, faced a decentralized marketing challenge: local teams were independently managing social ad campaigns, often spending heavily in late “closing” flights, which raised cost per ticket and reduced ROI. To optimize ad spend across thousands of social campaigns, Live Nation turned to CitizenNet and its proprietary technology, reporting tools, and social expertise to guide budget allocation and campaign flight decisions.

CitizenNet analyzed flight-level performance and found announce and pre-sale flights delivered lower cost per ticket and higher ROI, so it recommended shifting spend earlier in the ticket purchasing cycle. Live Nation’s touring division adopted the approach and saw indisputable results: average cost per ticket was 56% lower than local markets, ticket sales rose by 38% compared with closing-heavy budgets, and the touring division achieved an 8x return on ad spend — outcomes driven by CitizenNet’s analysis and guidance.

Live Nation Clubs & Theatres

Aaron Wilson

Senior Vice President Digital Marketing