Case Study: Lipton achieves 3.2X video views and 80% more efficient CPVs with CitizenNet

Lipton - Customer Case Study

Lipton, a CPG brand, sought to partner with an influencer to boost brand engagement and drive live tune-in and video views. Working with agency Speakr to craft branded content, Lipton engaged CitizenNet (by CONDÉ NAST) to apply its Prediction Technology and branded-content media-buying software for better audience affinity modeling and scaled distribution across Facebook and Instagram.

CitizenNet used its prediction-driven media buying alongside Speakr and creator Gemma Stafford (Bigger Bolder Baking) to build retargeting audiences, promote teaser videos, and drive tune-ins to a Facebook Live cooking segment. The campaign delivered 3.2X the client’s video view goal, achieved CPVs 80% more efficient than benchmark, saw engagement rates as high as 40%, and identified high-affinity audiences for future Lipton targeting.

Lipton