Case Study: Large Wine Selling Company achieves 14× lower CPA and 2× higher AOV with CitizenNet

Internet Wine Seller Enjoys Larger Orders Lower Cost per Action

Large Wine Selling Company, a major e-commerce wine retailer, faced pandemic-driven shifts that reduced typical social drinking occasions and needed to grow sales, deepen customer relationships, and acquire new buyers. They engaged CitizenNet to run targeted social media advertising—Facebook and Instagram ads with co-branded content and predictive-affinity audience targeting—to encourage at-home wine purchases.

CitizenNet executed a three-week campaign targeting past purchasers, site visitors and engagers, interest-based Facebook audiences, fans of Bon Appétit and Epicurious, and its proprietary predicted-affinity segments. The result was dramatic: CitizenNet achieved a 14x lower cost per action, a 2x higher average order value, and an overall ROAS of $103:1.