Case Study: House of Blues Entertainment achieves 216% more campaigns and 57% higher ROI with CitizenNet

House of Blues Media Buying Workflow for Online Sales

House of Blues Entertainment, which operates 40 owned venues and thousands of shows annually with roughly $150 media budgets per campaign, needed a custom buying solution to scale success and streamline targeting, optimization, and reporting. CitizenNet provided a tailored media buying workflow and Order Management System to address these challenges.

CitizenNet implemented an automated media buying workflow that used their first‑party API to auto-fill campaign details, an Order Management System to track status, programmatic optimizations to maximize performance, and automated end‑of‑campaign reporting. The CitizenNet solution drove a 216% increase in campaigns created per month and a 57% increase in ROI, simplifying campaign management and outperforming human teams on optimization.

House of Blues Entertainment