Case Study: HARD Events achieves 30X return on ad spend and 367% lower cost per action with CitizenNet

Hard Events - Customer Case Study

HARD Events, a live concert promotion company behind festivals like HARD Summer and Holy Ship!, faced the challenge of filling a new, higher-capacity venue and expanding ticket sales beyond last year’s attendees. CitizenNet was engaged to run a Video Retargeting for Website Conversions campaign on Instagram to drive awareness and ticket purchases.

CitizenNet implemented a two-phased Instagram campaign—first running video ads that showcased past-event footage, dates, locations and billed artists to generate buzz, then retargeting viewers to drive ticket purchases. The campaign reached nearly 4 million people, delivered a 30X return on ad spend and achieved a 367% lower cost per action versus other channels.

Hard Events