Case Study: Caesars achieves 160% ROI lift and 3x lower cost per conversion with CitizenNet

Caesars - Customer Case Study

Caesars, a hospitality and online sales leader, faced rising costs and declining ROI from Facebook advertising and needed a more efficient way to book hotel rooms. They engaged CitizenNet (by CONDÉ NAST), using CitizenNet’s Predicted Affinity and programmatic capabilities to address audience discovery and campaign optimization.

CitizenNet implemented a two-tiered approach—prospecting with Predicted Affinity to find high-value new audiences and a lower-funnel retargeting strategy—while programmatically optimizing spend toward CPA and ROI goals. The campaign drove additional traffic, cut cost per conversion to nearly one‑third of the previous level, and improved ROI by more than 160% under CitizenNet’s management.

Caesars