Case Study: Butterfly Network achieves 10x medical-device sales and 45% lower CPA with CitizenNet

Butterfly Network Increases Sales Of Their Medical Device By 10X

Butterfly Network, an award‑winning healthcare startup whose flagship product Butterfly iQ is a ~$2,000 handheld whole‑body ultrasound, needed to drive awareness and increase sales within a niche market of medical professionals. They engaged CitizenNet to leverage paid social and medical marketing expertise to reach in‑market MDs and lower cost‑per‑acquisition.

CitizenNet executed an omni‑channel digital campaign using its proprietary audiences and prediction technology alongside Condé Nast’s Medical Doctors segment across social, search and medical display channels. The campaign reduced CPA by ~45% and scaled Butterfly iQ sales approximately 10x; Butterfly Network has since set 10% month‑over‑month growth targets and is expanding into 10+ new markets.

Butterfly Network

Paul Crandell

Chief Marketing Officer