Case Study: a large fashion brand and retail achieves efficient eCommerce growth with CitizenNet

a large fashion brand and retail boosts checkouts 30% with CitizenNet

A large fashion brand and retailer faced the challenge of finding a new, profitable channel for eCommerce sales after its internal team was unable to use Facebook advertising to meet its strict direct response and ROI metrics. The brand needed a solution from CitizenNet that would drive incremental growth without cannibalizing its existing marketing efforts.

CitizenNet implemented its proprietary "Predicted Affinity" audience targeting and "Hunt and Refine" optimization processes. This solution allowed the brand to reach new, efficient audiences and constantly optimize its campaigns. As a result, CitizenNet delivered over 30% of checkouts from new customers and exceeded the client's efficiency benchmarks by more than 50%, with some campaigns surpassing targets by 75%.