Case Study: TUSHY boosts Canadian sales and earns 243.7M impressions with Citizen Relations

Tushy drives 285% Canadian sales growth with Citizen Relations

The customer Tushy, a bidet company, faced the challenge of raising awareness about the environmental benefits of bidets and changing entrenched bathroom habits, despite widespread climate anxiety. The vendor Citizen Relations developed a program to address this.

Citizen Relations created the "Asshole Activists" campaign, launching an art gallery exhibit on World Environment Day that featured heroic portraits of the body part bidet owners use to make an impact. This provocative solution generated 301 media placements and over 243.7 million impressions. The campaign drove a 285% year-over-year increase in Canadian sales for Tushy, with a specific feature article leading to a threefold increase in daily sales.

Tushy