Case Study: SickKids achieves its one million donor milestone with Citizen Relations

SickKids reaches 1 million donor milestone with Citizen Relations and 36.5 million impressions

The customer, SickKids, faced the challenge of securing the final 5,000 monthly donors needed to reach a historic one-million donor milestone for its $1.5 billion fundraising campaign. Citizen Relations was engaged to help the hospital overcome donor complacency and achieve this goal.

Citizen Relations created the Monument to the Brave campaign, which involved placing large replicas of patient Bravery Beads across Toronto to share stories and inspire donations. The agency collected real beads from patients and commissioned an artist to build a permanent monument. This solution helped SickKids exceed its donor goal halfway through the campaign, acquiring over 5,000 new monthly donors and generating 36.5 million media impressions. Citizen Relations delivered a 15% year-over-year increase in monthly donors, representing over $8.6 million in lifetime value.

SickKids