Case Study: Egale preserves queer memories and advances inclusive dementia care with Citizen Relations

SickKids Foundation drives impact with Citizen Relations and 18M+ media impressions

The SickKids Foundation partnered with Citizen Relations to address a critical challenge. They needed to highlight the often-overlooked issue of inclusive dementia care for 2SLGBTQI+ seniors, whose unique needs and histories are frequently ignored in healthcare settings, risking the loss of an entire generation's lived experiences.

Citizen Relations developed the "Gallery of Memories," an audio-first campaign that preserved and shared the stories of queer elders. The solution transformed personal narratives into an immersive interactive gallery and audiobook, amplified by celebrity ally Jann Arden. The campaign achieved significant results for Citizen Relations, including over 18 million media impressions, 126 million social media impressions, and over 21,000 minutes of memories listened to, successfully bringing this vital conversation to a broad audience.

SickKids Foundation