Case Study: Shoppers Drug Mart drives sales and brand engagement with Citizen Relations' Top Picks Arcade

Shoppers Drug Mart drives Top Picks engagement in 10 days with Citizen Relations

The customer, Shoppers Drug Mart, aimed to maximize the impact of its 2024 Top Picks collection by driving sales and highlighting the value of its curated products. The challenge was to create a campaign that resonated with consumers and cut through the retail clutter. The vendor, Citizen Relations, developed an experiential program to address this.

Citizen Relations created the "Top Picks Arcade," a custom-built, retro-themed gaming experience at a shopping mall. This immersive activation featured classic games where players could win Top Picks products as prizes. The solution by Citizen Relations successfully distributed over 24,000 products and 6,000 coupons, transforming the promotion into a memorable experience that drove significant brand engagement.

Shoppers Drug Mart