Case Study: Papa Johns achieves 1 billion+ impressions with Citizen Relations' MICHELIN Menu campaign

Papa Johns drives 1 billion+ impressions with Citizen Relations

Papa Johns, a quick-service restaurant pizza chain, faced the challenge of launching a new pan pizza in a highly competitive market. They needed to win back skeptical younger consumers, educate foodies on their culinary quality, and drive loyalty program sign-ups while trailing behind larger rivals. Citizen Relations was engaged to help address this challenge.

Citizen Relations developed an experiential program that positioned Papa Johns as the first pizzeria to openly chase a MICHELIN star. They transformed a restaurant into an exclusive dining hotspot to launch the pizza with a premium, theatrical experience for tastemakers and loyalty members. The solution implemented by Citizen Relations generated over 1 billion impressions, increased engagement on 'X' by 331.8%, and secured 79 high-profile media placements, successfully elevating brand buzz and loyalty.

Papa Johns