Case Study: Molson Coors Beverage Company boosts Simply Spiked Peach awareness with Citizen Relations

Molson Coors Beverage Company drives 191M+ impressions with Citizen Relations

The customer Molson Coors Beverage Company faced the challenge of launching its Simply Spiked Peach beverage as a challenger brand in a cooler aisle dominated by legacy competitors. The vendor Citizen Relations developed an experiential and digital program to address this.

Citizen Relations launched the "Peach Responsibly" campaign, which leveraged the dual meaning of the peach emoji to create a humorous, generational text hotline. This solution drove significant awareness, resulting in over 191 million media impressions, a 14% over delivery on sales targets, and a rise to a Top 3 Cooler nationally. The vendor successfully increased both consideration and brand loyalty for the product.

Molson Coors Beverage Company