Case Study: Loblaws Companies Limited boosts holiday engagement with Citizen Relations’ PC Holiday Insider Report Living Page

Loblaws Companies Limited drives 14M media impressions with Citizen Relations

Citizen Relations partnered with Loblaws Companies Limited to address the challenge of reconnecting with consumers and driving in-store activity for its longstanding PC Holiday Insiders Report. The goal was to find a way to bring the printed report's content to life for the holiday season.

The solution involved Citizen Relations creating a large-scale, interactive replica of the report page, complete with a sampling station and Canada's first telepresence hologram technology featuring PC chefs. This experiential activation allowed for live, one-on-one consumer engagement. The campaign significantly exceeded its sampling goal by 106%, generated over 10,000 consumer interactions, earned 14 million media impressions, and drove a 20% year-over-year growth on holiday products.

Loblaws Companies Limited