Case Study: Kidde brings fire safety into homes with Citizen Relations' Cause for Alarm AR Tool

Kidde drives 546M+ impressions with Citizen Relations

Citizen Relations partnered with Kidde to address a critical safety challenge. Modern home fires burn much faster than they did decades ago, leaving families with less than two minutes to escape. However, a majority of people falsely believe they have ample time, as they ignore abstract dangers and assume their own homes are inherently safe.

The solution was the "Prepare. Plan. Practice." web-based AR tool, developed by Citizen Relations. This first-of-its-kind simulator uses augmented reality to superimpose realistic 3D smoke and flames into a user's actual home via a simple QR code, making the danger personal and impossible to ignore. The gamified tool helped thousands of families practice their escape routes. The campaign generated over 546 million total impressions across North America, igniting a widespread cultural conversation about modern fire safety.

Kidde