Case Study: Kidde drives 4B+ impressions and boosts fire safety engagement with Citizen Relations

Kidde drives 4B+ impressions with Citizen Relations

Citizen Relations worked with Kidde on its Cause For Alarm initiative. The challenge was overcoming the common parental belief that a home fire is an unlikely event, which made it difficult for families to prioritize fire safety education and access to life-saving devices.

The solution involved creating The Living Jingle, an emotional campaign featuring child fire survivors to make the risk feel personal. Citizen Relations leveraged strategic partnerships and earned media to spread awareness. The results were significant, driving over 4 billion impressions, 3.4K+ media placements, and a 21.5% increase in clicks to the CauseForAlarm.org website.

Kidde