Case Study: Kidde drives fire safety awareness and action with Citizen Relations’ Cause For Alarm campaign

Kidde drives 10.6B+ campaign impressions with Citizen Relations

The customer, Kidde, faced the challenge of addressing inequities in home fire safety, as thousands of U.S. families are affected annually with underserved communities lacking access to life-saving resources. The vendor, Citizen Relations, was engaged to help inspire awareness, education, and action to help save lives through a fire safety education initiative.

Citizen Relations developed the "Cause For Alarm" campaign, which created "The Living Jingle" PSA and a suite of family-friendly educational tools to turn awareness into action. The solution later expanded to include an innovative augmented-reality fire drill simulator. This program achieved over 10.6 billion total campaign impressions and 61 million influencer impressions through partnerships with 55 influencers and celebrities.

Kidde