Case Study: Helsinki attracts international tech talent with Citizen Relations’ "Helsinki Freedom, Home Delivered" campaign

Helsinki reaches 87M people with Citizen Relations

The city of Helsinki faced the challenge of attracting international tech talent to fill thousands of jobs by 2025. To address this, they worked with Citizen Relations to position Helsinki as an exciting workplace for future residents.

Citizen Relations developed an experiential solution called "Helsinki Freedom, Home-Delivered," which involved creating a bespoke box filled with products from innovative Helsinki brands and an unboxing video. This strategy successfully reached 87 million people and generated coverage in 96 media titles, leading to an unprecedented number of applications to the Helsinki talent pool.

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