Case Study: Helsinki boosts tech talent applications and global visibility with Citizen Relations

Helsinki drives 151M audience reach with Citizen Relations

The city of Helsinki faced a challenge with a tech talent deficit and low international recognition as a smart city. Citizen Relations was engaged to help address these issues through targeted communications and an experiential program.

Citizen Relations executed a media campaign to promote Helsinki's "90 Days Finn" program, resulting in significant tier-one coverage and a 60% increase in applications. The vendor also showcased the city's innovation at the World Economic Forum in Davos through events and media profiles, generating over 200 million in global press coverage reach and numerous new partnership conversations.

Helsinki