Case Study: Groupe Touchette drives brand launch engagement with Citizen Relations

Groupe Touchette engages 300+ attendees at Innovation Summit with Citizen Relations

Groupe Touchette, a growing company, faced the challenge of launching its new "Always Moving, Always Connecting" brand identity. They needed to create a seamless and impactful five-day immersive summit for over 300 attendees while simultaneously unveiling the new brand across all their national offices. Citizen Relations was engaged to develop an experiential program to energize the company for the future.

Citizen Relations designed a fully immersive summit that served as a catalyst for brand evolution. The solution included a dynamic five-day event with gamified technology, a surprise pyrotechnic brand reveal, and connection-focused evening events, all integrated with the new brand identity. This approach successfully fostered internal unity and high engagement, with over 300 attendees participating, 40+ speakers, and 19 sponsors involved in the tradeshow.

Groupe Touchette