Case Study: Electronic Arts boosts executive visibility and industry leadership with Citizen Relations

Electronic Arts earns 460K+ impressions with Citizen Relations

Electronic Arts faced the challenge of raising the profile of their SVP, Marija Radulovic-Nastic, who had a unique perspective on technology and art but lacked visibility with Canadian journalists. The goal was to position EA as an industry leader and inspire other women in gaming by authentically highlighting her experiences. Citizen Relations was engaged to provide executive profiling services to address this.

Citizen Relations developed key messages for Marija and conducted media training to prepare her for interviews. They then secured exclusive interviews with top-tier outlets by pitching impactful topics like female leadership in tech. This solution generated over 20 pieces of coverage and 460K+ impressions, successfully amplifying both Marija's profile and Electronic Arts' industry leadership.

Electronic Arts