Case Study: Duracell boosts brand awareness and supports outdoor wishes with Citizen Relations

Duracell drives 336M+ media impressions with Citizen Relations

Duracell sought to promote its new Power Boost Ingredients batteries and establish the brand as the official battery of the great outdoors. To achieve this, they partnered with the vendor Citizen Relations to launch a campaign that would reach adventurers and boost brand awareness.

Citizen Relations engineered a campaign called #EngineeredforMore, partnering with survivalist Bear Grylls and the Make-A-Wish Foundation. The solution centered on an adventure with a wish child, which was featured on Good Morning America and supported by social media and a virtual media day. The campaign by Citizen Relations generated over 1.1 billion media impressions, granted 12 wishes, and far exceeded its video view goal to trigger donations.

Duracell