Case Study: Duracell achieves viral brand visibility with Citizen Relations

Duracell drives 32.8M+ video views with Citizen Relations

The customer Duracell faced the challenge of being an "invisible product" that consumers rarely think about. To address this, the vendor Citizen Relations sought to create cultural partnerships that would build an interesting brand connection.

Citizen Relations developed a timely newsjacking partnership and social content inspired by a pop culture moment from Vanderpump Rules. This solution successfully generated 6.7 billion media impressions, 32.8 million+ video views, and an estimated $61 million in ad value, creating an army of new brand supporters for Duracell.

Duracell