Case Study: Coast Capital drives financial openness in relationships with Citizen Relations

Coast Capital drives 12.7M+ media impressions with Citizen Relations

Coast Capital, a Canadian financial institution, faced the challenge of standing out against major banks and proving its "We're for Real" brand promise. They needed to connect with Canadians by tackling the common apprehension around discussing personal finances with loved ones. To address this, they partnered with vendor Citizen Relations on the "Talk Money To Me" campaign.

Citizen Relations developed an experiential card game to facilitate conversations about money. The solution included a targeted media relations push and social content featuring influencers and street interviews. This approach generated significant results for Coast Capital, including 83 media placements, over 12.7 million media impressions, and the distribution of over 2,500 card games through their branches.

Coast Capital