Case Study: Champion boosts women’s sportswear sales with Citizen Relations

Champion boosts women’s category pages with Citizen Relations and 3.6 billion impressions

The customer Champion faced the challenge of women in sports not traditionally taking center stage and a quarter of women reporting they weren't comfortable in their own skin. The vendor Citizen Relations was engaged to help the brand empower female athletes and raise the bar for comfort and style, aiming to earn credit as a brand that supports women.

Citizen Relations created the "Get It Girl" campaign, partnering with Saweetie and 12 diverse female athletes. The solution included a virtual media day, athlete interviews, and exclusive visual content. The results were 3.6 billion impressions, 61 earned media placements, a 20% increase in sports bra revenue, and a double-digit sales lift on Champion's website.

Champion