Case Study: Tala creates an authentic future-forward photo library with Citizen Best

Tala builds a photo library in 3 days with Citizen Best

Citizen Best was enlisted by Tala, a company providing micro-loan services via an app to users in several countries. The customer had exhausted its limited collection of stock photography needed to visually represent its target audiences and promote its app.

To solve this, Citizen Best developed a creative direction and led a photo shoot to create a new, authentic photo library. The solution, an aspirational style called "Future Forward," was designed to be culturally mindful and to evoke the joy of overcoming obstacles. Citizen Best delivered a bright, graphic, and authentic digital archive of imagery for the client to use.

Tala