Case Study: Lexar Elevates B2C and B2B Branding with Citizen Best

Lexar adds 9 solution categories and a consumer/business toggle with Citizen Best

The customer, Lexar, a leader in memory storage products, faced the challenge of shifting its brand focus from consumers to promoting its business solutions following its acquisition. They also needed their website to reflect a new focus on the Americas market. Citizen Best was engaged to provide UX/UI design, brand creative, and website design and development to address this.

Citizen Best created a vibrant website with a black, white, and red color palette. A key feature of their solution was a toggle button that gave equal weight to both consumer and business audiences, allowing for the easy addition of future sub-brands. The new design prominently featured products and messaging centered on empowerment, passion, and community.

Lexar