Case Study: Legit Queso launches a vibrant new brand with Citizen Best

Legit Queso launches 3-flavor brand identity with Citizen Best

Legit Queso, a food company preparing to launch its line of microwavable queso, needed to establish a brand identity and create packaging and a website for its products. They engaged the vendor Citizen Best to develop this comprehensive branding and design package.

Citizen Best designed a vibrant and fun brand identity that highlighted the product's key qualities. They developed a playful tone, including the tagline "Cheese when you please," and executed this across all packaging and a new website. The solution successfully launched a complete brand for Legit Queso that is visually appealing and effectively communicates its market position.

Legit Queso