Case Study: Heyday builds a joyful, community-focused brand with Citizen Best

Heyday launches brand identity in Portland with Citizen Best

The mochi donut brand Heyday needed a system of brand identity as it prepared to launch in Portland, Oregon. Its founder, Lisa Nguyen, wanted the brand to reflect her core value of bringing people together through food. To meet this challenge, Heyday engaged the vendor Citizen Best for brand creative, logo identity, and print collateral.

Citizen Best developed a playful and bright identity system designed to delight and draw people in. The solution included an abstract smile created by tipping the “D” in the logo on its side, which was then applied to buttons, stationery, and website iconography. By implementing this joyful aesthetic, Citizen Best helped Heyday create a brand that effectively communicates its community-focused values.

Heyday