Case Study: Civic Season motivates Gen Z civic engagement with Citizen Best's brand, website, and social media creative

Civic Season launches a 5-page website in 2 months with Citizen Best

Citizen Best was engaged by Civic Season, a promotional brand aimed at encouraging civic engagement among Gen Z, to support their inaugural event. The customer needed to rapidly launch a 5-page website with links to approximately 100 events and learning sites, all within a tight two-month deadline.

Citizen Best developed a new brand identity for Civic Season that complemented its co-branding partners, establishing a color palette, font, and logo. The vendor then extended these elements to a newly designed and developed website as well as social media creative. The resulting website successfully motivated its target audiences to engage with history and take action. The project received an Honorable Mention in the Civic Design category at the San Francisco Design Week Awards.

Civic Season