Case Study: Bun Mee refreshes catering and in-store branding with Citizen Best

Bun Mee refreshes catering and menus for COVID-19 grand re-opening with Citizen Best

The Vietnamese sandwich shop Bun Mee hired the agency Citizen Best to brand its catering services and update its in-store signage and menu in preparation for a grand re-opening as workplaces began to reopen during the COVID-19 pandemic.

Citizen Best developed a playful design and messaging to appeal to a wide spectrum of customers. The solution included art directing a photo shoot to showcase the food in a mouth-watering way and utilizing the brand's existing street-inspired artwork. The work by Citizen Best positioned Bun Mee as a business focused on creating memorable and happy experiences for its customers.

Bun Mee