Case Study: Applebee’s elevates holiday promo design with Citizen Best

Applebee’s boosts $5 Veterans Day and $10 gift card promos with Citizen Best

The restaurant chain Applebee's Neighborhood Bar & Grill faced the challenge of redesigning its promotional materials for Moms, Dads, Grads, and Veterans Day. They needed to elevate the design to stand out while ensuring it still resonated with their core audience. They enlisted the vendor Citizen Best to handle the promo marketing and brand collateral.

Citizen Best created a series of vibrant and abstract card designs, including a modern take on the American flag and a camouflage pattern for Veterans Day, as well as two distinct, cheerful directions for the MDG promotion. The solution successfully cut through the seasonal noise of competing promotions. Citizen Best's work supported Applebee's efforts to further increase what was already a significant percentage of their annual gift card sales.

Applebee’s Neighborhood Bar & Grill