Case Study: Motimate achieves a stronger, more coherent brand with Cite

Motimate sold to Kahoot! 18 months after rebrand with Cite

Motivate, a learning organization, faced a challenge where its brand communication had not kept pace with its successful products. The company engaged the vendor Cite for a comprehensive rebranding and website rebuild to develop a clear new brand personality and vision.

Cite conducted Discovery Workshops to establish a coherent visual style and tone of voice, ultimately bringing the new brand to life with a standout website and collateral. The strategic work consolidated Motimate's market position and was a key stepping stone, leading to the company's acquisition by Kahoot! 18 months after the rebrand.

Motimate