Case Study: LINK boosts cash access awareness with Cite

Link reaches 50+ million impressions with Cite to boost cash access awareness

The customer, Link, faced the challenge of raising awareness for its new cash-withdrawal-at-till service among a hard-to-reach, older demographic that still relies on cash. The goal was to drive national awareness with local impact in a cost-effective way. The vendor Cite was enlisted to address this.

Cite implemented an integrated campaign targeting specific regions and demographics through radio advertising, out-of-home posters, digital display, social media, and door drops. This strategy successfully delivered over 50 million total impressions and reached 2.6 million radio listeners. The campaign sharply increased search interest for the service and achieved high recall among the key over-65s audience.

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