Case Study: LINK expands access to free ATMs with Cite

Link reaches 200,000 people with Cite to expand access to free ATMs

The customer, Link, faced the challenge of raising awareness for the right to request a free-to-use ATM and identifying rural communities most in need of access to cash. With a limited budget, they needed an efficient way to reach these scattered populations. The vendor, Cite, implemented a targeted Facebook campaign to address this.

Cite created a hyper-local social media strategy using postcode data to target areas with the fewest ATMs. They utilized A/B/C ad testing and AI-supported analysis to refine multiple creative concepts in real time. This solution resulted in over 20 communities submitting verified ATM requests during the pilot and a campaign reach of over 200,000 individuals. The success led to a nationwide rollout, improving financial inclusion across the UK.

Link