Case Study: Knauf UK&I achieves a £44 million pipeline with Cite

Knauf UK&I builds a £44 million pipeline with Cite

Cite helped Knauf UK&I, a building materials manufacturer, address the challenge of strengthening its position with architects and specifiers who were using a digital-first approach. The goal was to showcase Knauf's product systems and deliver richer technical data on the NBS platform, where their customers were already looking.

The solution involved Cite enhancing Knauf's NBS listings with comprehensive technical data and launching a targeted campaign. Cite utilized LinkedIn, Google Ads, and partnerships with NBS to promote the new listings and support internal sales teams. This strategy generated a projected £44 million pipeline, doubled category traffic on NBS, and increased BIM model downloads by 404% from a £50k investment.

Knauf UK&I