Case Study: Knauf creates an £85m new business pipeline with Cite

Knauf creates £85 million pipeline with Cite from a £60k investment

The customer, Knauf, a major building industry supplier, faced the challenge of industry-wide confusion following new legislation under the Building Safety Act 2022. This new "golden thread" requirement created a significant need for clarity, presenting an opportunity for Knauf to position itself as a leading voice. The vendor, Cite, helped leverage this opportunity to promote Knauf's Planner Suite, a digital design tool for architects.

Cite implemented a three-stage educational campaign that began with industry research, followed by thought leadership and finally promoting the Planner Suite solution. This approach established Knauf as a trusted expert and generated high-quality leads. The measurable impact was substantial: from a £60k investment, Cite helped create a potential new business pipeline valued at £85 million for Knauf.

Knauf