Case Study: Everbuild regains market leadership with Cite

Everbuild regains No.1 spot with Cite as social likes hit their most ever

The customer, Everbuild, faced a challenge to the market-leading position of its product, EB25, as its dual function as both a sealant and an adhesive was not effectively communicated to consumers. The vendor, Cite, was engaged to help address this marketing problem.

Cite developed a comprehensive campaign centered on the product's unique duality, declaring that "Nothing sticks like it. Nothing seals like it." This message was delivered across numerous channels including TV, digital media, and point-of-sale. The solution successfully reaffirmed the brand's positioning, retained key retail listings, and led to a surge in sales forecasts for EB25, with the social campaign generating Everbuild's highest number of likes ever.

Everbuild